Barbie on your Propercorn. Sonic in your HelloFresh box. Superman on your M&Ms. 20 years of blockbuster partnerships.
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HelloFresh wanted to get dinner on the table faster. We introduced them to Sonic — the original speed machine meets the meal kit. International, multi-market: packaging redesigns, in-box recipe cards, digital content that ran across every HelloFresh territory. SEGA got their hedgehog in millions of kitchens. HelloFresh got the most talked-about brand partnership in the meal kit category.
What started as an EMEA-led deal with Doritos expanded fast to Walkers snacks across the UK. The biggest gaming IP meets the nation's biggest crisp brand — on-pack, in-store, across the full Walkers and Doritos portfolio. One of those partnerships where the brand fit is so natural it's surprising nobody did it sooner.
The film that turned the summer pink. We connected Propercorn to the Barbie movie — limited edition packs, London bus takeovers, OOH, digital, social. The creative was unmistakable, the audience alignment perfect, and the timing was everything: Propercorn was on shelves the week Barbie became the cultural event of the year.
Lucozade needed to defend its number two soft drinks position. We paired them with Lara Croft. 80 million integrated bottle designs. A limited edition Croft Apple flavour. Heavyweight point-of-sale across 10,000 grocers. The flavour was supposed to be a one-off promotional run.
Mars wanted two of its biggest confectionery brands attached to the summer's biggest superhero film. We delivered both — M&Ms and Skittles across Superman's theatrical release, with coordinated creative across retail, digital, and out-of-home. Two brands, one IP, one push.
Everyone's favourite bear meets the meal kit. We incorporated Paddington in Peru's themes into HelloFresh's product — Peruvian-inspired recipes, marmalade moments, in-box content that families actually talked about at the dinner table. A partnership that felt warm, natural, and distinctly un-corporate.
Foot Locker wanted to own basketball culture, not just sell trainers. We connected them with Space Jam: A New Legacy — LeBron James, pop culture, grassroots sport. ATL and BTL across all 65 UK stores. A London basketball court takeover on release weekend. Tournaments, NBA clinics, a DJ, mascot visits, an outdoor film screening. Not a logo on a poster — a cultural moment in the community.
The Juice is loose. Beetlejuice Beetlejuice meets Maynards — spooky, juicy, and a perfect audience fit. Bold creative, standout packaging, a campaign that leaned into the film's irreverent energy rather than playing it safe.
We've delivered 50+ entertainment partnerships across every category. Type your brand and we'll show you the work that's most relevant to yours.
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