20 years connecting brands to the entertainment IP their customers love — and delivering campaigns that sell.
Brands meet blockbusters.
HelloFresh wanted to get dinner on the table faster. We introduced them to Sonic. International, multi-market — packaging redesigns, in-box recipe cards, digital content that ran across every HelloFresh territory. The original speed machine meets the meal kit. Families got dinner sorted. SEGA got their hedgehog in millions of kitchens.
Lucozade needed to defend its number two soft drinks position. We paired them with Lara Croft. 80 million integrated bottle designs. A limited edition Croft Apple flavour. Heavyweight point-of-sale across 10,000 grocers. Sampling at gaming events. The flavour was supposed to be a one-off promotional run. It sold so well it became a permanent part of the range.
Foot Locker wanted to own basketball culture, not just sell trainers. We connected them with Space Jam: A New Legacy — LeBron James, pop culture, grassroots sport. ATL and BTL across all 65 UK stores. A London basketball court takeover on release weekend. Tournaments, NBA clinics, a DJ, mascot visits, and an outdoor film screening. Not a logo on a poster — a cultural moment in the community.
You tell us about your brand and the moment you want to own. We come back with the entertainment property, the deal structure, and the plan to activate it — retail, digital, experiential, media. Every element, from licensing negotiation to pack design to in-store execution, runs through one team with 20 years of doing exactly this.
That's the job. You focus on your brand. We deliver the partnership.
Tell us which brand you're working on →Tell us about your brand and the moment you want to be part of.
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